Last updated on 03/08/12
What We Do
We are an online publisher of information about vehicles and vehicle-related products and services. Much of the information we publish is aggregated from people and businesses who offer vehicles for sale. Other information is obtained from third parties. We try to make it easy to use the Site and to deliver relevant information to you and other users. In order to accomplish these goals, we need to collect information from or about users of the Site.
Franchise and Marketing Relationships
In some geographical areas we have created franchise relationships in which we license use of the Site and of the CarSoup® trademark to enable a franchisee to be the entity who compiles and publishes information about vehicles in that geographical market. In those cases, the franchisee also has access to information collected from or about visitors to pages of the Site that relate to its franchise. Our agreement with franchisees is that they will adhere to the terms of the privacy policies.
Types of Information Collected
There are three general types of information that may be collected as a consequence of your use of the Site. The most common is what we describe as "anonymous information." It is anonymous in the sense that it ties to an IP address, i.e. the machine used to generate the visit to the Site, but provides no information that is specific to the user of that machine. The second is personally identifiable information ("PII"). PII includes your name, address, e-mail address, phone number, or other information that is specific to you. Any PII we collect or use about you would have originally been provided by you. Finally, we may obtain credit card information if you purchase products or services from us. We handle different types of user information in different ways. The type of information being collected impacts on whether or how much third party access is permitted.
Anonymous Information We Collect to Provide Better User Experience
In order to make user visits to our Site more productive and enjoyable, we use "cookies" to track those visits. A cookie collects anonymous information. It allows us to know if users of a particular computer have been on the Site before and, if so, enables us to immediately provide users of that computer with information that ties to a geographical location or previous interest. Cookies are downloaded onto your computer from our servers. They cannot be opened or run by us on your computer and they cannot infect your computer with viruses. You can disable cookies or otherwise manage them through tools provided with your browser software and with commercially available software packages. If you turn off cookies, though, many CarSoup features will not work as well or at all. Furthermore, if you simply delete cookies, you should be aware that another cookie will be downloaded on your next visit to the Site. It is a process that happens automatically.
We also collect anonymous Site visit information in order to measure online marketing activity, to determine how the Site is working, to evaluate the content on the Site about which users are interested, and to otherwise try to make the Site meet user needs. Generally information captured for these purposes is reviewed and utilized in an aggregated fashion. That is, we focus more on number or frequency of uses than on any particular visit.
Anonymous Information Collected by Third Parties to Try to Tailor Advertising to Your Interests
We allow third party companies ("Ad Networks") to serve ads on our Site and, in some instances, to collect certain anonymous information about users of the Site. These Ad Networks may use non-personally identifiable information (e.g. click stream information, browser type, time and date of visit, subject of advertisements clicked or scrolled over) during your visit to the Site in order to provide advertisements about goods and services that are likely to be of greater interest to you than what would otherwise appear. Ad Networks typically use a cookie or a web beacon to collect anonymous information about activities on the Site. Review of those activities help Ad Networks develop a "profile" of users of your computer that, in turn, results in advertising being targeted to perceived interests of the users of your computer. A description of the user experience benefits of filtering out irrelevant messages appears on www.networkadvertising.org.
Ad Networks also collect anonymous information about the number of visitors who view or are exposed to an advertisement served by them on the Site. That information is primarily used for purposes of being able to report to the advertiser or to us. We also collect anonymous information about visitors who are exposed to advertising on our Site.
Another way that Advertising Networks may use anonymous "profile" information about users of your computer is to provide to you targeted information and advertising when you visit another website that is a part of their network. Targeted ads may be served to you on our Site based on a profile built from your visits to other websites participating in a network. Similarly, your activities on our Site may create or contribute to a profile that affects what ads are served to you on other websites in that network.
Links to Third Party Sites
Information About Children
Social Media Accounts
We may collect information about you through social media accounts affiliated with CarSoup. Unless you specifically choose to allow that information to be used in other ways (like e-mail newsletters or contests), we will only uses the information accessible as a consequence of contact by you through your social media account to contact you through the same social media channel where the original connection was made.
Personally Identifiable Information We Collect
Credit Card Transactions
When you purchase services from CarSoup through use of a credit card, we collect information that is of a more sensitive nature. That credit card information is used only to process orders placed with us. We utilize secure server software (SSL) to encrypt all account and personal information you input in connection with processing of an order. We also segregate customer credit card data to protect it from unauthorized access.
Personally Identifiable Information You Provide To Others Through Use of the Site
As a consequence of use of the Site, you may provide personally identifiable information to third parties, including dealers and private parties who have listed vehicles for sale on the Site. An example of this information sharing is filling out a form to obtain a price quote on a vehicle. We do not control, and are not responsible for the content or privacy practices of the recipient of information you provide to a third party via the Site. That is also true of communications with buyers or sellers of vehicles or other products and services that occur after you have left the Site. For that reason, we encourage you to be careful about information provided to parties with whom you are not familiar. We have provided information on the Site about that topic.
We develop, implement and periodically review procedures that are intended to protect personally identifiable information and any sensitive financial information stored by us.
If you wish to know whether we have collected personally identifiable information about you, you can direct your inquiry to firstname.lastname@example.org. We will use good faith efforts to respond within a reasonable time to your inquiry. Similarly, we will use good faith efforts to respond within a reasonable time to any requests to you may make to update or change any PII which has been collected by us about you. As noted previously, we will not use your PII to contact you via telephone or text message without your prior express consent (opt in). If you do not want us to use your personally identifiable information to include you in e-mail, direct mail, or website announcements, you can opt out of that use of your personally identifiable information. That opting out can be accomplished by clicking “unsubscribe” on an e-mail if that choice is provided or by contacting us at email@example.com. We will not disclose your personally identifiable information to third parties for marketing purposes without your express consent (opt in). If you do not want anonymous profile information to be used by third party Ad Networks, whether on the Site or on other sites, you can opt out of that use. We try to work only with third party advertising networks who are members of the Network Advertising Initiative. Consequently, you can generally opt out of online advertising tailored to user interest profile by going to http://networkadvertising.org/managing/opt_out.asp . Note, though, that if you thereafter delete cookies, change browsers, or use a different computer, you will need to again opt out if you wish to continue to avoid targeted advertising. If the opt out mechanism available on networkadvertising.org does not work, please feel free to contact us at firstname.lastname@example.org. Finally, if there are legally-required opt in or opt out choices that apply to us and are different from what is in this Policy, we intend to comply with those legal requirements. Please let us know if you believe that information about you needs to be handled differently from what happens under our current practice.
If you have any other questions or concerns, please feel free to contact us at email@example.com or to write us at CarSoup of Minnesota, Inc., Attention Privacy Issues, 1401 East American Boulevard, Suite 6, Bloomington MN 55425.
Disputes Relating to Use of Information
Changes to Policy