We want you to understand what information may get collected when you visit carsoup.com online or
through mobile applications or when you use services offered on our Website. In some cases that can
include what’s called personally identifiable information (“PII”). We also want you to understand under what situations,
Users of the Site and Services are referred to as "you."
CarSoup of Minnesota, Inc. is a publisher of online and mobile automotive and power sports information for consumers related to automobiles,
power sports, and related topics. In addition to publication of vehicle-related information, we offer and implement programs in which
information about vehicles or vehicle-related services is made available to you (cumulatively the “Services”). We deliver our Services
and related subdomains, on our mobile applications, and on our affiliate websites, including with our franchise relationships (collectively the “Site”).
Much of the information we publish is aggregated from people and businesses who offer vehicles for sale. However, other types of information may be published on our Site.
We maintain relationships in which the Site is integrated into a third party website (i.e. the Site can be accessed from a tab or button on another site).
how information about you is handled once you leave our Site. That’s true even if you are seamlessly moving onto or out of the CarSoup Site from the website maintained by our affiliate.
In some geographical areas we have created franchise relationships in which we license use of the Site and of the CarSoup® trademark to enable a franchisee to be the entity who compiles
and publishes information about vehicles in that geographical market. In those cases, the franchisee also has access to information collected from or about visitors to pages of the Site
that relate to its franchise. Our agreement with franchisees is that they will adhere to the terms of our privacy policies with respect to information obtained on the Site.
Access of other affiliates (e.g. media companies with whom we have cooperative marketing agreements) to user data varies from market to market. It is possible, though, that
information about you can be available to an affiliate if you are using our Site in markets in which we have an affiliate relationship. Again, we try to be sure that the affiliate’s
use of data relating to visitors to our Site is no broader than what is disclosed in this Policy.
We have organized descriptions of collection, use, and sharing of information by how and where information is obtained.
Subsections I – L apply to all data we collect, regardless of source.
- Site Visit Data Collected and Used By Us. When you visit our Site or use our Services, we may gather and store information about your visit.
That information can include the IP address of the device used to generate your visit, the browser you used to access our Site, the time and date of the visit,
the pages you visited, the length of time you spent on each page, the operating system employed by the device you used to access our Site, and where you went after using our Site.
We use this information to measure online market activity, to gather analytics to help us improve Site experience, to evaluate the content on the Site about which users are interested,
to measure the number of visitors who are exposed to advertising on our Site, and to otherwise enhance the overall position of the Site.
Site visit information is also used to try to make your Site visit more productive, relevant, and enjoyable. The following information may help you better understand how
information about Site visits is gathered:
- We may gather information with “Cookies or “Web Beacons” and use the information to track your visit.
- Cookies” are stored on the hard drive of your computer. They can be used to store information that makes future visits to the Site more convenient. If you so decide, cookies can
also be used by you to store information like user name and password or to store other preference indicators and identifiers.
- “Web Beacons” recognize information about your Cookie such as rate of use, time, date and description of the page. They are an invisible electronic, single pixel or clear GIF.
- Cookies cannot be opened or run by us on your computer and they cannot infect your computer with viruses. You can disable Cookies or otherwise manage them through tools provided
with your browser software and with commercially available software packages. Please be aware, though, that if you turn Cookies off you will experience less than optimal web engagement.
Many features on our Site will not work as well or at all. Also, Cookies are automatically downloaded to users who don’t have one so you’d have to re-disable Cookies after every visit.
We may from time to time permit a third party data analytics service provider to include web beacons or cookies within the pages of our Site.
The findings of our data analytics service provider, including logs and IP address, may in turn be shared with our franchisees or affiliates as part of the effort to gain a
deeper understanding of behavior, effectiveness and use of our Site. Our data analytics service providers do not collect or report names, e-mail addresses, or other PII that
could enable direct personal contact with an individual.
There is no “opt out” possibility regarding information about Site visits we collect through devices like Cookies and Web Beacons.
If you have any questions about collection or use of this type of data, please e-mail us at firstname.lastname@example.org
Data Collected by Ad Networks and Advertisers.
We allow companies who place advertising on other sites ("Ad Networks") to serve ads on our Site and, in some instances,
to collect certain anonymous information about users of the Site. Ad Networks typically use a Cookie or a Web Beacon to collect information about activities on the Site
conducted by whoever is using the computer being tracked. Information like time and date of visit, the subject of advertisements clicked or scrolled over, browser type,
and nature of a visitor’s click stream can be used to select and deliver advertising that is targeted to perceived interests of the users of your computer.
A description of the user experience benefits of filtering out irrelevant messages appears on
Another way that Advertising Networks may use anonymous "profile" information about activities of users of your computer is to provide targeted information and advertising
when you visit another website that is a part of their network. Targeted ads may similarly be served to you on our Site based on a profile built from your visits to other
websites participating in a network.
Ad Networks also collect anonymous information about the number of visitors who view or are exposed to an advertisement served by them on the Site. That information is
primarily used for purposes of being able to report to the advertiser or to us.
We will not allow Third Party Advertising Networks to collect information about visitors to our Site if we become aware that the networks are selling or renting the
rights offered by Ad Networks related to use of profiles built on activities to serve targeted ads.
Credit Card Information. When you purchase Services from us through use of a credit card, we collect information and use it solely to place your order with us.
We utilize secure server software (SSL) to encrypt all account and personal information you input in connection with processing an order. We also segregate customer
credit card data to protect it from unauthorized access. As part of the process of enrolling for Services, though, we may collect PII that could be used to communicate
with you for other purposes. In that regard, your contact information would be covered by the “PII You Provide to Us on the Site” subsection of this Policy.
PII You Provide To Us on the Site. There are Services offered on the Site that involve our obtaining PII from you and storing and using that PII.
- When you register with us in order to use Site features such as MyGarage and Car Detective, we collect PII in order to enable us to communicate directly with you to further the purposes of those Services.
Additional possible uses of the PII we store are described below.
- We also collect your PII when you purchase products and services from us, including placement of a private party ad when you purchase products or services from third parties
through us (e.g. vehicle history reports) and when you utilize services on the Site (e.g. requests for information about specific vehicles forwarded through our Site).
In those cases, our primary purpose for collecting the information is to enable prompt and accurate processing of your order or fulfillment of your requests.
Other potential uses are described below. If a third party product or service is involved, we will provide your PII to that third party for the same purpose.
Finally, PII could be collected in connection with your participation in contests or other promotions organized by us. In that case, the information is used in connection with
administration of the contest or promotion. It may thereafter also be used in the manner described below./
In addition to the specific purposes for which your PII is obtained, we may use that information to (a) include you in e-mail, website, or direct mail announcements that
contain information perceived to be of relevant to you, or (b) to conduct surveys, research, or other analysis about either operation of the Site or products or services
offered on the Site. We may use e-mail service providers or other third parties to implement those purposes. You can opt out of those uses in the manner described
in the “Privacy Choices” section of this Policy. We won’t use your PII to call or text you unless you have specifically agreed to that method of contact.
Social Media Accounts. We may collect information about you through social media accounts we maintain or with which we are affiliated. The primary reason for doing so
is to be able to contact you through the same social media channel where the original connection was made. Sign-in services made possible by social media outlets including Facebook,
Google Plus or Open ID enable you to sign on to our website. In doing so your identity will be authenticated and provide you with the option to share certain PII with us
including your name and e-mail. That information would be treated under this Policy as PII You Provide to us on the Site. You may also have the option of posting information
about us from this sign-on option to your social media pages and share our company information with your personal network.
PII You Provide To Others Via Services on the Site. As a result of use of the Site, you may provide PII to third parties, including dealers and private parties who have listed vehicles for sale on the Site. An example of this information sharing is filling out a form to obtain a price quote on a vehicle. We cannot control, and are not responsible for the content or privacy practices of the recipient of that information. That is also true of communications with buyers or sellers of vehicles or other products and services that occur after you have left the Site. For that reason, we encourage you to be careful about information provided to parties with whom you are not familiar. We have provided information on the Site about that topic.
PII Obtained Through Other Means. We may, from time to time, obtain PII or the right to use PII in order to promote the Site or Services we offer. PII obtained in that fashion will be treated by us in the same fashion as PII we obtain as a result of visits to the Site.
Subpoenas, Orders, or Protection of Rights or Safety. We may be required by judicial or governmental subpoena, search warrant, or order to provide access to information we have collected. If that were to occur, we will utilize good faith efforts to protect, limit access to, and restrict future use of PII. We also reserve the right to disclose PII of individuals if we reasonably believe that doing so is necessary to protect our rights or to protect the safety of the individual or others.
We develop, implement and periodically review procedures that are intended to protect personally identifiable information and any sensitive financial information stored by us. The Services we offer may continue to be relevant to you or may again be relevant in the future. Consequently, we may maintain information for an extended period of time. Our information retention policies are also affected by contractual and regulatory compliance needs.
If you wish to know whether we have collected personally identifiable information about you, you can direct your inquiry to email@example.com
. We will use good faith efforts to respond within a reasonable time to your inquiry. Similarly, we will use good faith efforts to respond within a reasonable time to any requests to you may make to update or change any PII which has been collected by us about you. As noted previously, we will not use your PII to contact you via telephone or text message without your prior express consent (opt in). If you do not want us to use your personally identifiable information to include you in e-mail, direct mail, or website announcements, you can opt out of that use of your personally identifiable information. That opting out can be accomplished by clicking “unsubscribe” on an e-mail if that choice is provided or by contacting us at firstname.lastname@example.org
We try to work only with third party advertising networks who are members of the Network Advertising Initiative. Consequently, you can generally opt out of online advertising tailored to user interest profile by going to http://networkadvertising.org/managing/opt_out.asp
. You should be aware, though, that if you thereafter delete cookies, change browsers, or use a different computer, you will need to again opt out if you wish to continue to avoid targeted advertising. If the opt out mechanism available on networkadvertising.org does not work, please feel free to contact us at email@example.com
. Finally, if there are legally-required opt in or opt out choices that apply to us and are different from what is in this Policy, we intend to comply with those legal requirements. Please let us know if you believe that information about you needs to be handled differently from what happens under our current practice.
If you have any other questions or concerns, please feel free to contact us at firstname.lastname@example.org
or to write us at CarSoup of Minnesota, Inc., Attention: Privacy Issues, 1401 East American Boulevard, Suite 6, Bloomington MN 55425.