This dealer is part of Dahl Automotive

Dahl Used Car Center

Get Map & Directions Dealer Site

Used: (877) 265-1842

1111 Hwy 61Winona, MN 55987 Map & Directions

Used: (877) 265-1842

Visit our Website

Used Cars


Five generations of the Dahl family have influenced the automobile industry for over 100 years. Dahl Automotive La Crosse is the ninth-oldest family-owned Ford dealership in the nation. This has been made possible through years of guest loyalty, which stems from a constant focus on the guest's complete satisfaction with our products and services. The rich history of the family as they continue to grow alongside the automotive industry is a great legacy in the making.

Andrew H. Dahl of Westby, WI, who was already running a general store, serving in the Wisconsin legislature, and raising seven children, received an agency agreement from Ford Motor Company in 1911. Ford Model T's were sold at Andrew's General store, Andrew H. Dahl Co., for $500 each until a new store was built. At this time two of Andrew's four sons, Harry and Chester, were convinced to run the operation acting as managers, salespeople, and driving instructors. Ford Motor Company, during the initial years, would transport Model T parts by locomotive, leaving it up to the dealers to assemble them back at their shops. In addition to selling the car, Ford dealers needed to teach customers to drive this brand new machine. Dahl expanded to Viroqua, WI and La Crosse in 1911.

Now leading the charge is the fifth generation: Andrew, Jansen, and Tyler. All three men hold various positions within the dealerships with Andrew being appointed as the company's President in 2015. They are committed to continue and passionate about continuing the legacy that over 100 years has built, focusing on guest satisfaction and team member development through humility based servant leadership.


Sales Hours
Mon. and Thurs. 8:30AM-8:00PM
Tues,Wed,Fri 8:30AM-6:00PM
Saturday 8:30AM-4:00PM

Service Hours
Mon.- Thur. 7:00AM-7:00PM
Saturday 7:00AM-5:00PM
Schedule Service Online


Used Car Specials
Must Go - Priced to Move


Used Vehicles (84)


Compare Rates & Terms
Payment Calculator


Schedule Service Online


Used: (877) 265-1842