Men, women differ on car shopping, buying
Men and women have their differences when it comes to car shopping and buying. For those of you in the car biz, it comes as no surprise that men and women have their differences when it comes to car shopping and buying.
But some of the findings in a just-released Kelly Blue Book study on car shopping and buying by gender are worth noting. Nearly 60 percent of men said they were confident car shoppers and buyers, while only 38 percent of the women said they were.
Women spend on average 75 days car shopping and do more online research leading up to their purchase. By comparison, men spent 63 days car shopping.
Also, even though guys like to haggle and negotiate more than women do, the study doesn’t say they’re actually better at it. Hwei-Lin Oetken, vice president-market intelligence for Kelley Blue Book, doesn’t rule out the possibility (and irony) that women may, in fact, negotiate better because they’ve done more research and head to the dealership better armed with information. However, this isn’t something the study specifically addressed.
Other notable items:
–Men are more image-conscious and want trucks, coupes and luxury sedans. Women are more utilitarian and prefer non-luxury SUVs and sedans.
–Men want domestic trucks and European luxury brands because of the image they portray. Women prefer non-luxury, practical Asian brands.
–Vehicle durability, reliability and safety are important to both genders.
Read more about the study here: