Roll “Pink” and Help Beat Breast Cancer

Roll “Pink” and Help Beat Breast Cancer
[![Manufacturers and Dealers alike are supporting breast cancer awareness.](]( and Dealers alike are supporting breast cancer awareness.
If you’re in the market for a new ride, now’s a great time to make a difference with your purchase. October is Breast Cancer Awareness Month, and quite a few auto makers support breast cancer research and awareness programs as well as cancer patients and survivors.

Ford Motor Company, for example, has been donating towards the fight to end breast cancer for many years through fundraising with its Warriors in Pink clothing line.

With its Making Strides Against Breast Cancer program, Chevrolet and General Motors are a National Corporate Supporter and Partners Program member of the American Cancer Society. Besides in-dealership programs, Chevrolet’s social media plan includes encouraging people to share pictures or stories of who they drive in support of cancer treatment. Using #IDriveFor, Chevy will contribute $5 for every social post (up to $500,000) on Twitter and Instagram. In addition, Chevrolet will make a $350 contribution (up to $50,000) for each caution lap taken by its pink Chevy SS pace car at the NASCAR Sprint Cup Series races at Talladega Superspeedway and Martinsville Speedway.

It’s not just American automakers, either. BMW’s Ultimate Drive Program raises both awareness and funds for breast cancer research. With this program, for each mile you test drive one of BMW’s special test-drive vehicles, a dollar is contributed to the Susan G. Komen Breast Cancer Foundation to support breast cancer research, education, screening and treatment programs. As well, Mercedes raises funds through their LifeStyle product line that supports breast cancer awareness programs

And let’s not forget the efforts of local dealerships that host their own events and make their own donations. So ask your dealer when shopping if they support Breast Cancer Awareness Month. Need to find a dealer? is here to help. Click here to search for a dealer near you.

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