Audi
The story of Audi began in 1899 when August Horch founded Horch & Cie. in Cologne, Germany. When he formed a second car company, because his surname was already in use by his first company, he chose its Latin translation for the new company, so “Horch” (or “Hark” in Germany) became “Audi.” The four-ringed Audi emblem symbolizes the merging in 1932 of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. These companies form the roots of what is today AUDI AG.
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