It's All About The Brand

We live in a constant whirlwind of change. As marketers we’re inundated with a dizzying array of new marketing and advertising tools, techniques, products and strategies at every turn. Advertising content is sliced, diced and served up to consumers a million different ways. In the midst of the madness, one fundamental fact remains — brand is still the boss and brand awareness (or lack thereof) can make or break a business. CarSoup.com recently completed a study to see just how we stack up brand-wise against the other guys. So, how’d we do?

We sampled a large group of intenders along with the general population in ten key Minnesota and Wisconsin DMAs to determine where CarSoup.com stands in terms of brand awareness, brand image and brand knowledge. A few key findings:

• CarSoup.com had the highest unaided brand recall of all brands in Minnesota outdistancing Cars.com, KBB and the rest – our unaided brand recall is nearly three times higher than Autotrader!
• 80% of Minnesotans and over half of Wisconsin intenders recognize the CarSoup.com brand in aided recall. Some DMAs yielded huge numbers with over 70% of intenders in Wausau and Green Bay, WI, and 100% intenders in Mankato, MN, recognizing the CarSoup.com brand.
• Over 36% of Minnesota intenders who purchased a vehicle used CarSoup.com to help make a purchase decision.

Bottom line, the CarSoup.com brand is very strong in Minnesota and Wisconsin, outperforming some very big competition. That’s excellent news for dealers who include CarSoup.com in their marketing arsenal, and solid proof that CarSoup.com is a great place to invest in an even bigger online presence. For more details about our Brand Awareness Survey and for ideas about how to put the power of CarSoup.com to work for your dealership contact your CarSoup.com account representative.