Understanding the Ram Trucks Rebrand and Its Commercial Offerings

29 Apr 2024

While Dodge is a household name synonymous with muscle cars and powerful engines, you might be surprised to learn they no longer produce commercial trucks. In 2010, the Dodge Ram brand underwent a significant shift, becoming its own entity under the Stellantis umbrella (formerly Fiat Chrysler Automobiles). This article explores the history of Dodge commercial trucks, the transition to Ram, and dives into the impressive lineup of Ram commercial vehicles available today.

A Legacy of Dodge Trucks: From Workhorses to Powerhouses

Dodge's foray into commercial trucks began in the 1920s, offering rugged and reliable vehicles for hardworking Americans. Throughout the decades, Dodge trucks evolved, becoming known for their durability and towing capacity. Popular models included the D Series, which gained a reputation for its no-nonsense functionality, and the Lil' Red Wagon, a compact pickup favored for its maneuverability.

Dodge trucks weren't just about utility; they also boasted a touch of muscle. The Warlock, introduced in the 1970s, offered a bolder aesthetic and a performance edge, blurring the lines between work truck and street machine. The 1994 Ram pickup, eventually spun off into its own brand, continued this trend, showcasing impressive towing capabilities alongside a powerful engine.

Ram Trucks Take the Reins: A New Era for Commercial Vehicles

The separation of Ram from Dodge in 2010 marked a turning point. Ram focused exclusively on building trucks, allowing for a sharper brand identity and a renewed commitment to the commercial truck market. This dedication has resulted in a robust lineup of vehicles catering to a wide range of business needs.

The Ram Commercial Truck Lineup: Built to Serve

Ram commercial trucks encompass a spectrum of options, from maneuverable city runners to heavy-duty haulers. Here's a closer look at some of the key models:

Ram ProMaster: This versatile cargo van comes in three sizes – 1500, 2500, and 3500 – offering exceptional cargo space and a comfortable driving experience. Its maneuverability makes it ideal for navigating tight city streets and delivering goods efficiently.

Ram Pickup Trucks: The Ram 1500, 2500, and 3500 pickups are the backbone of the Ram brand. They offer a range of engine options, from powerful V8s to fuel-efficient diesels, ensuring there's a configuration to suit any job. These trucks excel in towing and hauling, making them perfect for construction sites, landscaping businesses, and companies that require heavy-duty transportation.

Ram Chassis Cab: This stripped-down version of the Ram 3500 provides a platform for customization. Businesses can outfit the chassis cab with a variety of specialized bodies, transforming it into a tow truck, ambulance, or any other application their needs demand.

Beyond the Vehicle: Ram Backs You Up

Ram understands that commercial vehicles are essential tools for businesses. They go beyond simply selling trucks and offer a comprehensive support system to keep your fleet running smoothly. Here are some of the ways Ram supports its commercial customers:

Ram Commercial Upfit Solutions: Ram offers a network of certified upfitters who can customize your truck to perfectly match your specific needs. Whether you need a special shelving system, a crane attachment, or any other modification, Ram can help you find a qualified upfitter to get the job done.
RamCare® Commercial: This comprehensive suite of services includes extended warranties, maintenance programs, and roadside assistance, ensuring your trucks stay on the road and minimize downtime.
Stellantis Fleet & Business Solutions: This dedicated branch of Stellantis provides a one-stop shop for fleet management solutions, including financing options, vehicle lifecycle management tools, and driver training programs.

Ram Trucks: Built for the Long Haul

In conclusion, while Dodge commercial trucks are a part of automotive history, Ram has successfully carried the torch forward. With a diverse lineup of reliable and powerful vehicles, coupled with a commitment to customer support, Ram trucks are a compelling option for businesses of all sizes. Whether you need a nimble cargo van for urban deliveries or a heavy-duty hauler for construction work, Ram has a commercial truck that can get the job done. So, next time you see a Ram truck on the road, remember the rich heritage it represents and the dedication to service that powers its success.